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Children smile in front of a Big Five Foods container with a Connect for free Wi-Fi sign
EMPOWER · BIG FIVE DIRECT · FRANCHISE

Become a franchise
owner

Own and run a Big Five Direct container at a taxi rank or approved site, stocked with Big Five Foods™ and run on ContainerAdvisor®. Test your site, then apply.

THE ROLLOUT · LIVE

Franchise owners on their way to opening

Franchise applications from this page and from customer and partner portals, by stage. Counts only, never names.

Applications
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In rollout
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Operating
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Jobs recorded
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Meals recorded
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  1. 1. Applied0
  2. 2. Screening0
  3. 3. Approved0
  4. 4. Signed0
  5. 5. Deploying0
  6. 6. Operating0

By province

No applications yet. Yours could be the first.

No applications yet, so every count is 0.

THE FRANCHISE

Your own Big Five Direct container business

A plain-language summary of the Big Five Direct Container Franchise Agreement (Version 1.2, November 2026). The full agreement is given to you on approval.

R15,000

once-off fee for your first container (R7,500 for each additional one), excl. VAT

5%

royalty on Big Five Foods™ items only: the only ongoing fee

Nil

franchise deposit, marketing levy, renewal, transfer or exit fees

5 + 5

year term with one renewal, and a 10 business day cooling-off

THE FRANCHISE · KEY TERMS

Your own Big Five Direct container business

Who can apply

Individuals, companies and other entities

An approved franchisee owns and runs one or more Big Five Direct containers as its own independent business. You are not an agent, partner or employee of Big Five Foods™. No personal suretyship is required.

Where

Taxi ranks and approved sites in South Africa

You propose the site. We assess it on footfall, commuter flows, safety, water, electricity and waste removal, visibility and nearby outlets. You obtain the consents needed, such as SANTACO or the local taxi association, the rank owner or the municipality.

Territory

Non-exclusive

Unless your agreement expressly grants an exclusive area, there is no protected territory. Each container has its own approved site.

Several containers

One agreement

One agreement can cover several containers. Each site and container is approved and inspected separately. More can be added later by a signed addendum.

Term

5 years, plus one 5-year renewal

No renewal fee. You may end the agreement on 6 months' notice with no exit fee.

Cooling-off

10 business days

Under section 7(2) of the Consumer Protection Act you may cancel without cost or penalty within 10 business days after signing, with a full refund of fees and deposits. You receive the Disclosure Document at least 14 days before signing.

Restraint

12 months, 5km

No competing container, kiosk or stall at a taxi rank during the term, and for 12 months afterwards within 5km of the site.

Disputes

Meet, mediate, arbitrate

Senior people meet first, then mediation, then arbitration. Your right to approach the National Consumer Commission is kept.

ELIGIBILITY

What you and your site need

You do not need all of this to apply. The form shows your readiness as you go.

A site with people passing

A taxi rank or another approved site. We review footfall, commuter flows, safety, visibility and nearby outlets.

Consent to trade there

You obtain the consents the site needs, such as SANTACO or the local taxi association, the rank owner or the municipality.

Power

Electricity for fridges and lights. The site review checks it.

Water and waste

Clean water and waste removal on or near the site, for food safety.

You, and a nominated manager

You own the business. You and one nominated manager attend the initial training. Preference, where practical, to women and young people nearby.

Your own funding

Big Five Foods™ does not provide funding. Self-funded, a sponsor or finance: tell us on the form.

THE CONTAINER

Two ways to get your container

Choose per container. You can mix options when you run more than one.

Option A: Big Five Foods™ kitted container

  • A 20ft container fitted out by Big Five Foods™ with gas burners and full electrics for fridges and lights, in the South African flag livery and Big Five Foods™ branding.
  • R100,000 excl. VAT (current price). 50% deposit on order, 50% on delivery.
  • Delivered within 10 days of the deposit, once the site is approved and ready. Delivery and collection at the end are included.
  • Gas and electrical compliance certificates and a 12-month defects warranty. Ownership passes to you on payment in full.

Option B: your own container

  • Build or source your own container, at your own cost, with any competent builder, to the Big Five Container Specification.
  • Submit your layout, equipment list, livery proof and builder for approval before building starts. We reply within 10 business days.
  • Final inspection within 10 business days of your request, with no re-inspection fee.
  • The container may only trade once it has its Approval Certificate.
FEES AND COSTS

What it costs, as the agreement states it

Amounts exclude VAT. Where the agreement gives no figure, it says on application.

Initial franchise and admin fee

R15,000 first container · R7,500 each additional

Once-off, on signature. Covers onboarding, admin, site and container approval, training for up to 2 people and ContainerAdvisor® setup. Refunded in full if you cancel in the cooling-off period.

Royalty

5% of Royalty Turnover

Monthly in arrears by the 7th, from the ContainerAdvisor® report. Only turnover from Big Five Foods™ items counts. Partner products, other drinks, airtime, data, electricity and Vodacom services are excluded.

Option A container (if you choose it)

R100,000 per container

Current price at the date of the agreement; the price on the day your order is accepted applies. 50% deposit when the order is accepted (held in a separate account), 50% on delivery.

Product delivery

R200 per delivery · minimum order R2,500

Order through SupplierAdvisor® or ContainerAdvisor®. Pay by EFT before dispatch, or within 7 days on an approved credit account.

POS device, data, SupplierAdvisor® and ContainerAdvisor®

Included

No separate charge.

Annual or monthly fee, franchise deposit, marketing levy, renewal, transfer, training, re-inspection, early exit

None

Not payable.

FEES AND COSTS

Estimated start-up costs, per container

Estimated start-up costs, per container
ItemOption AOption B
Container purchase or buildR100,000 (current price)Your own build cost
Fit-out, gas burners, electrics, flag livery and brandingIncludedYour own cost
Delivery to the site and collection at the endIncludedYour own cost
POS device, data and connectivityIncludedIncluded
Opening stockR10,000 to R45,000R10,000 to R45,000
Initial franchise and admin fee (first container)R15,000R15,000
Other site costs (rank or site fees, gas, staff, licences, permits)On application: depends on the siteOn application: depends on the site
Total of stated figuresR125,000 to R160,000, plus site costsR25,000 to R60,000, plus the build and site costs

Estimates exclude salaries, running costs and loan repayments. Big Five Foods™ does not provide funding, and no own contribution before borrowing is required.

FEASIBILITY · CONTAINERADVISOR®

Will a container work in your area?

The ContainerAdvisor® feasibility model: people, uptake, capex, monthly costs and income give a score, payback and break-even. Agreement figures are pre-filled and marked; everything else is an assumption for you to change.

Start from

Figures the Big Five Direct franchise agreement (v1.2) states replace the ContainerAdvisor® defaults and are marked Agreement. Every other figure is an assumption for you to change. The 5% royalty is a separate line from the operator commission; both are applied, and neither replaces the other.

Continent (required)
Country (required)
Province / state (required)

Feasibility score

96

Strong deploy case

South Africa

People served / month

720

221,5 meals a day

Uptake of catchment

4.8%

720 regular customers

Margin per meal

R13

85% of price

Net / month after royalty

R48 553

R53 218 before royalty

Monthly income model

POS food sales (base)R86 400
Marketing upliftR6 912
Sponsorship / adsR2 500
Other incomeR500
Total revenueR96 312
Food COGS-R13 997
Operator commission (15%)-R13 997
Fixed opex-R15 100
Net / monthR53 218
Royalty to Big Five Foods™ (5% of food sales)-R4 666
Net after royaltyR48 553

The 5% franchise royalty is a separate cost from the operator commission above. Both are applied; neither replaces the other.

Capital & returns

Total capexR185 000
Payback3.5 months
Payback after royalty3.8 months
Year-1 ROI on capex245.2%
Year-1 cash after capexR453 621
Cash at 24 monthsR1 092 242
Break-even meals / day41
Break-even uptake2.2%
  • + Strong gross margin per meal
  • + Payback under 12 months (3.5 mo)
  • + Meaningful food security reach
  • + Non-POS income diversifies returns
  • + Comfortable opex coverage from gross + other income

    A planning model, not a forecast, an offer or advice. It uses your assumptions and excludes salaries unless you add them to opex. Big Five Foods™ does not provide funding.

    THE JOURNEY

    Six stages from application to opening

    Track yours in your account once you apply.

    Apply

    Your application, a screening call and the site review.

    1. 1

      Application received

      0

      We have your details, the site you propose and how you would get the container.

    2. 2

      Screening and site review

      0

      A call with our team, and a review of your site against the site criteria: footfall, safety, water, power, waste and visibility. We reply on a site within 10 business days.

    Agree

    Approval, the Disclosure Document and the signed agreement.

    1. 3

      Approved in principle

      0

      You receive the Disclosure Document and the full franchise agreement, at least 14 days before you sign.

    2. 4

      Agreement signed

      0

      You choose Option A or B for each container and sign. You may cancel within 10 business days without cost or penalty.

    Deploy and trade

    The container, certificates and training, then opening.

    1. 5

      Container deployment

      0

      Delivery or approved build, inspection and Approval Certificate, Certificate of Acceptability, training, POS and insurance.

    2. 6

      Open and operating

      0

      Big Five Foods™ confirms the commencement date. You trade, report on ContainerAdvisor® and pay the royalty monthly.

    Training and support

    • About 3 days of initial training for up to 2 people: food preparation, food safety, customer service, cash and POS, stock and ordering on SupplierAdvisor® and ContainerAdvisor®, brand standards and basic business management.
    • About 2 trading days of opening support at your site, with a launch checklist.
    • Ongoing support, field visits and refresher training, Super-Cube® learning content, and the Operations Manual and Brand Manual on ContainerAdvisor®.
    • Marketing of Big Five Direct and Big Five Foods™ at our cost, and active work to bring partners that add products and footfall (no guaranteed sales).

    What you commit to

    • Keep the container in the South African flag livery and Big Five Foods™ branding.
    • Stock the minimum range, including at least two hot OnePot meals and one fortified porridge while trading.
    • Put every sale through the approved POS, and use SupplierAdvisor® and ContainerAdvisor®.
    • Hold a Certificate of Acceptability and meet food safety and hygiene law.
    • Insure the container, stock and liability, and employ your own staff under labour law and POPIA.
    • Give preference, where practical, to women and young people from the community near the site.

    This is a plain-language summary of the Big Five Direct Container Franchise Agreement (version 1.2, November 2026). It is not the agreement, an offer or advice. Amounts exclude VAT and prices may change as the agreement allows. The full agreement and the Disclosure Document are given to you on approval, at least 14 days before you sign. If anything here differs from the signed agreement, the signed agreement prevails.

    ONCE YOU ARE APPROVED

    Run it on ContainerAdvisor® in your portal

    Your containers, sites, deployment, staff, sales and impact, inside your Big Five Foods™ account.

    Sites on shared address fields

    Each container has its own approved site, captured with the same address fields as the rest of your account.

    The deployment checklist

    The conditions before trading: fee, site approval, Approval Certificate, Certificate of Acceptability, training, POS and insurance.

    Staff and training

    Your team, their roles and training status, from initial training to refreshers.

    Monthly sales and impact

    Turnover, Big Five Foods™ turnover and the 5% royalty, meals served and jobs, month by month.

    Feasibility scenarios

    Save a feasibility per site or per application and come back to it.

    Risks and actions

    A log of risks, issues, actions and decisions for every container.

    Open ContainerAdvisor® in your account · ContainerAdvisor® on SupplierAdvisor®

    APPLY

    Apply to become a franchise owner

    Three short steps. You get a reference, and you can track it in your account.

    Optional: cooperative, NPO, school or company

    With the country code

    Who is applying?

    Who will the outlet empower?

    Optional: the person you would train with you to run it day to day

    No payment. No email or WhatsApp is sent. Our franchise team contacts you.

    Customer or partner? You can also ask from your portal: customer · partner

    Where meals are needed

    Organisations asking for support

    Every organisation is reviewed before it is listed. Places are shown by town.

    No organisations are asking for support right now.

    NGOs & NPOs

    How we support NGOs and NPOs that empower communities

    Organisations whose work includes empowering projects can list themselves with Big Five Foods in the same public directory, be verified, and receive support through gifts and meals allocated to their projects.

    • Listed in the directory

      Once an organisation is reviewed and approved, and opts in, it appears on the NGOs & NPOs page with its own organisation page.

    • Donors can choose them

      In the donor flow, a listed organisation can be chosen as the recipient of a gift, so the meals go to its projects.

    • Meals allocated to their projects

      Customers and partners can allocate food they buy to an organisation they support. Those meals are counted on the organisation's projects.

    • Verification, project pages and reports

      Organisations can be verified, list their projects publicly, and follow the meals and reports on those project pages.

    QUESTIONS

    Before you apply

    Does applying cost anything?

    No. The application is free. It takes no payment, places no order and does not promise approval. Fees are payable only once you sign the agreement.

    Who can apply?

    Individuals, companies, cooperatives, NPOs and other entities who want to own and run a Big Five Direct container as their own business.

    Do I get the full agreement?

    Yes, on approval. You receive the full franchise agreement and the Disclosure Document at least 14 days before you sign, and you may cancel within 10 business days after signing.

    Is my area protected?

    Not unless your agreement expressly grants an exclusive area. Each container has its own approved site.

    Does Big Five Foods™ fund the container?

    No. Big Five Foods™ does not provide funding. The feasibility tool helps you test a site before you look for funding.

    Will you publish my details?

    No. This page shows only counts by stage and province. Your name, contact details and site stay with our team.

    EMPOWERING PROJECTS

    Own a Big Five Direct container in your community.

    Test your site, apply online, and track every stage in your account.

    WHERE NEXT

    Keep exploring

    How can we help?